Brompton Poster Advertising Campaign 'Save the planet - ride a Brompton'

Campaign : Save the planet – ride a Brompton
Campaign initiative – healthier planet , healthier people
Colors – Primary :black, white, green. Secondary :blue, red, yellow, brown.

Mission of the campaign – Encourage people to use bike transport which is environmental friendly
Vision – opportunity for people living in the big cities to reach destinations fast and flexible
Values – environment preservation; possibilities for healthier lifestyle; quality design ; flexible movement; freedom from transport dependency; safety
Target customer – people from all ages and genders
Communication with customers – billboard adverts
Why to choose Brompton :
-It will change the way you experience the city
-It’s easy to fold
-It will pay for itself in a matter of months
-It’s built for your safety
-Less chance of getting stolen

People and environment are depending on each other. They are taking care of each other. Nature restores people’s wellbeing. Humans are harming the nature, but there is so much we could do to prevent this harm. Earth is our home and if we are not conscious about its wellbeing we are putting ourselves in threat.
The idea of the campaign is to ‘Save the planet – ride a Brompton’. When choosing the bike movement we choose better life for ourselves and the following generations. We are choosing to live in a better and healthier world.
Save the planet – ride a Brompton is a campaign which helps reducing the air pollution, slowing down the ozone layer destruction, motivating people to be more active. A great motivation is that during the Lockdown a lot of people gained extra weight and this is their chance to get back in shape with more people like them.
There’s an alternative that people should be able to hire a Brompton bike and help to reduce the air pollution in London.