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D&AD 2023 Entry for GymShark
Project type
Development of a creative solution for a brief
Date
March 2023
Location
London, United Kingdom
For the D&AD competition in 2023 I chose to work on the GymShark brief.
The brief: Unite young people to choose conditioning* as their unconditional community.
* Conditioning is everything we do today to prepare for tomorrow
My idea is to create a new GymShark app called SharkLab which is developed specially for young individuals away from their homes which are in search of new friends, challenges, connections, opportunities and a better self!
Through the app the individuals are able to choose and chase their goals alone or with other users of the app which could be easily found under a certain topic. That could be training, studying, home, art, fashion, etc. This app will also have a calendar with movement and training goals to achieve and if a user achieves all of the goals for the month he/she will receive a price.
