Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Finding a Gap in the Market - 'Advanced Sleep'
Project type
New product launch to fill a gap in the market
Location
London, United Kingdom
Date
November 2021
A gap in the market was found and a product idea was generated. The chosen market area is Health and Beauty. The product to fill the GAP in the market is Sleepwear and pyjama sets with relaxing aromatic scented fabrics. The name of the new brand is 'Advanced Sleep' (A Sleep).
Idea of the product: Sleepwear and pyjama sets with scented fabrics which contribute for quality sleep and senses relaxation for full recovery of body and mind during the night
Aim of the product: Quality sleep for people with specific sleep needs, disrupted sleep and poor sleep quality
Brand name: Advanced Sleep
