Marketing Campaign for Walkers - Answering a D&AD Brief

A report that chronicles the journey of Walkers’ creative brief for the Walk with Us campaign. The brief attempts to bring awareness and inspire 18-30 years-old to break the ‘I’m fine’ autopilot and to encourage them to share their feelings and acquire a sense of social and emotional connection and support.

Walkers as ‘the brand who gets Brits’ develops the
Walk with US campaign
to get an even better understanding of them, to make them understand that they have where to share their feelings, that this is important – especially for young and unsure adults and that it’s fine not to be fine.
With this campaign Walkers breaks the ‘I’m fine autopilot’ by giving people the chance to do so everywhere – online or face-to-face in the places they spend most of their time. By partnering up with universities, companies, and mental health charities and organizations the campaign has the opportunity for even globalization.